Educational Sessions

Wednesday | Thursday | Friday

Wednesday, October 19

1:30 p.m.– 2:45 p.m.

Native and Exotic Ant Species Impacting the Pacific Northwest
Laurel Hansen, Ph.D., Spokane Falls Community College, Spokane, Washington
The species of pest ants that are common to an area can vary by region, and can even change over time. Since the biology and control of each species can differ, keeping current on the ants affecting your area is an important aspect of a successful ant management program. This session will provide an in depth survey of 27 native and exotic ant species impacting the Pacific Northwest.

Technical Committee Tales from the Crypt: Using Science-Based Methods to Solve Tough Pest Problems
Faith Oi, Ph.D., University of Florida, Gainesville, Florida; Tom Jarzynka, ACE, Massey Services, Orlando, Florida; Jeff Weier, Sprague Pest Solutions, Tacoma, Washington
There are no shortage of “horror stories” in the pest control industry.  In fact, the stories that make up the daily drama of pest control service technicians can be creepy enough to spook even the toughest critics.  The secret to successful solutions is science-based, as evidenced by the creative and sometimes ingenious solutions that are devised by leveraging knowledge of the biology and behavior of the pest to gain control.  

Insects Eggs: Why Are They So Difficult to Control?
Phil Koehler, Ph.D., University of Florida, Gainesville, Florida
Eliminating the adult and immature life stages of pest insects can be challenging. But what about the egg stage? Are insect eggs harder to control than other life stages? Is it true that some pest control products may not effect insect eggs? Get answers to these and many more questions at this informative session that will review the characteristics of insect eggs that make them difficult to control.

Talking Turkey about Bird Control Work
Heath Waldorf, Bird Control Advisory, Pine Brook, New Jersey
Performing bird control work has the opportunity to be either very lucrative or very costly. In this session, attendees will learn about the importance of project planning in order to achieve success. Starting at the initial walk-through or investigation of construction documents through the final steps of a project after the installation has been complete, this session will “talk turkey” about the importance of safety protocols, documentation, communication, managing expectations, and turning obstacles into opportunities. 

The Tough Little Termite: Troubleshooting Tips
Glen Ramsey, BCE, Allgood Pest Solutions, Duluth, GA
Termite management can be a rewarding but frustrating aspect of the pest management industry. In this session, attendees will hear helpful tips and strategies for overcoming the many challenges of managing termites from the prospective of an experienced member of the pest management industry. 

SuperSPARS – Success Stories from the NPMA State Policy Affairs Representatives
Chris Haggerty, American Pest Control, Hanna City, Illinois; Jim Steed, Neighborly Pest Management, Roseville, California; Billy Tesh, Pest Management Services, Greensboro, North Carolina
At the state level, NPMA’s Public Policy team is working hard every day to identify, track and provide guidance on legislative and regulatory issues that affect how member companies perform pest management services.  Each state has appointed a representative to be the conduit between the state and national associations.  Find out how the NPMA State Policy Affairs Representative (SPAR) program has made an impact by fostering cooperation and personifying the old saying that “the sum of the whole is greater than its parts”.

The Business Case for Diversity and Inclusion – Increasing your Applicant Pool and Growing Your Business
Vic Charles, ServiceMaster, Memphis, TN
Increasing diversity and inclusion can significantly impact your business’ bottom line.  By expand the applicant pool in which to search for new recruits to growing your business though increased revenues and productivity, the evidence is abundantly clear – diversity leads to success.  Learn about how increasing diversity and inclusion in your business can help your company succeed.  


3:00 p.m. – 4:15 p.m.

Consumer Insights and Growing Your Business - New 2016 Consumer Market Research That Will Impact You!
Cindy Mannes, Professional Pest Management Alliance, Fairfax, Virginia
Data can be, in many cases, one of the most valuable assets in growing your company and understanding your customer—but only if the interpretation and impact help deliver a tangible competitive advantage. To continue to grow and engage your customers, as well as seek out new customers, you must first understand which factors are the most important to them. As we share the brand spanking new 2016 data on how the consumer views our industry, come join us and learn key insights to enable you to take advantage of the new buyer’s journey and learn how it impacts you every single day. 

Non-Chemical Solutions for Bed Bug Control – Vacuums and Heat
Dini Miller, Ph.D., Virginia Polytechnic and State University, Blacksburg, Virginia
An effective integrated pest management plan incorporates both chemical and non-chemical solutions to achieve control.  The use of vacuums and heat can result in dramatic reductions in bed bug populations effectively. Learn about the latest field results in this fast paced session full of practical information. 

What Pest Management Professionals Need to Know to Effectively Manage Ticks
Amanda Eiden, Ph.D., Rutgers University, New Brunswick, New Jersey
Ticks that can complete their lifecycle indoors, such as the brown dog tick, require different management practices than those tick species found predominantly outdoors. Differences in behavior can provide a unique set of challenges when managing many tick species. This session covers how current research on tick management is providing effective strategies for overcoming the challenges of tick control. 

NPMA Benefits: Getting the Most Out of Your Membership
Janay Rickwalder, CAE, National Pest Management Association, Fairfax, Virginia
With free human resources consultation, unlimited professional pest photos, the latest information on OSHA regulations and much, much more, NPMA members receive access to nearly 50 programs and services.  Are you taking advantage of everything your membership has to offer?  Learn how you can save your company thousands of dollars through NPMA.

Mating Disruption in Retail Settings – Results of a Five Year Collaborate Study
James Campbell, Ph.D., United States Department of Agriculture, Agricultural Research Service (USDA ARS), Manhattan, Kansas
With roots planted in Pre/Post Harvest commodities, mating disruption is still a relatively new concept in the retail and grocery industry. This session will cover a collaborative effort with USDA-ARS, Nestle Purina Retail Food Safety Team, Petco and PetSmart to put science behind the technology in this setting.

Recruiting Veterans:  Finding Top Talent in Today’s Marketplace
Galvin J. Murphy, Yankee Pest Control, Malden, Massachusetts
In the pest management industry, your company’s performance is only as good as your team. In today’s increasingly competitive job market, finding and keeping top talent has become more and more difficult. In this must-see session, learn how to recruit, hire, retain star performers, and identify pipelines of talent, like military veterans.


4:30 p.m. – 5:30 p.m.

Stakes and Silver Bullets: Battling Bed Bugs Through History
Mike Potter, Ph.D., University of Kentucky
No pest in human history has been more detested than bed bugs, nor has any inspired more creative solutions. Join Mike for a guided tour of our long and bloody war with bed bugs including lessons, innovations, and solutions your company can use today.

Pesticides and Health: Myth and Realities
Allan Felsot, Ph.D., Washington State University. Richland, Washington  
Separating fact from fiction is sometimes easier said than done, especially when it comes to pesticides.  Popular media and anti-pesticide advocacy groups promote a negative view of pesticide use, however the scientific and economic evidence paints a different picture.  In this session, learn about the facts behind the reality of pesticide use.  

On the Job Safety: More Than Just OSHA
Mike Gibney, Rollins, Inc., Atlanta, Georgia
When business owners think about safety, the first thing that comes to mind is OSHA. However, when it comes to developing a comprehensive safety program, there are many additional things that must be considered. In this session, learn about the critical components of a safety program to keep your employees safe and on the job and your company out of hot water. 

The Positive Effects of Rodenticides on Public Health & the Environment 
Michael Bentley, Ph.D., National Pest Management Association, Fairfax, Virginia
Commensal rodents are important public health pests that carry and transmit disease, contaminate foods and damage infrastructure. Second generation anticoagulants are essential to any rodent management program because they provide fast and complete rodent control. However, the use of any pest control products carry some level of risk. This informative session reviews the latest in rodent management strategies and technologies that promotes effective rodent pest management while mitigating the risk of pesticide exposure to people and to non-target wildlife. 

New Advances in Termite Biology, Behavior and Implications for Better Termite Control
Brian Forschler, Ph.D., University of Georgia, Athens, Georgia
Termites cause an estimated $5 billion in damage each year in the United States. Through research taking place across the country and around the world, our understanding of subterranean termite biology and behavior continues to grow. In this session, learn about the latest advances in termite science and how the knowledge can be applied to your business.

The Peak of Professionalism: QualityPro Certification Updates
Allison Taisey Allen, BCE, National Pest Management Association, Fairfax, Virginia
More than 500 companies in the pest management industry have earned QualityPro certification. Of those, less than 300 have gone on to earn certification for their service through GreenPro, QualityPro Schools, and QualityPro Food Safety. Attend this session to learn how our industry defines professionalism; recent updates to the certification standards; how to earn, maintain, and utilize certifications; and what the future holds for the mark of excellence in pest management. 

Communication is Vital to Establishing an "Excellent Company Culture"
Richard McHale, J.P. McHale Pest Management, Buchanan, New York
Communication is the key to success when establishing and maintaining a productive company culture. Every aspect of the business hinges on successful communication. Whether it's communicating with disgruntled clients, emailing or texting information or internation communications with staff, communication is the vital ingredient in the recipe for happy employees and satisfied clients.


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Thursday, October 20

1:30 p.m. – 2:45 p.m.

Zika and the Threat of Emerging Mosquito Borne Disease
Janet McAllister, Ph.D., Centers for Disease Control and Prevention, Atlanta, Georgia; Stan Cope, Ph.D., Terminix International, Memphis, Tennessee
The structural pest management industry plays a unique role in the management and control of the mosquitoes that transmit Zika Fever. The yellow fever mosquito and Asian tiger mosquito have unique behaviors and life cycles that are closely associated with humans and their structures. In this session learn about the latest facts regarding Zika, the threat of mosquito borne disease, and how pest management professionals can help to control the mosquitoes that transmit the virus. 

Building a Better Mousetrap: Research into Rodent Bait Station Architecture 
Grzesiek Buczkowski, Ph.D., Purdue University, West Lafayette, Indiana
Mice have been finding ways to outsmart even the most capable people throughout recorded history. In an effort to gain the upper hand, Dr. Buczkowski has been researching how to make multiple catch traps and bait stations more effective against house mice. Join this session to learn the results of this essential research funded by the Pest Management Foundation.

Sponsored by 

What Can the Behavior of Native Ants Teach Us About Managing Invasive Ants?
Laurel Hansen, Ph.D., Spokane Falls Community College, Spokane, Washington
Controlling ants can be difficult, but understanding their behavior can improve the development of successful management strategies. In this presentation, Dr. Laurel Hansen reviews how understanding behavioral similarities between native and invasive ants can improve their management and even reduce customer call backs. 

Current Monitoring and Control Practices for Bed Bugs
Amanda Eiden, Ph.D., Rutgers University, New Brunswick, New Jersey
The resurgence of bed bugs over the past 15 years has led to the development of more effective management strategies. However, we are still uncovering essential information about the biology and behavior of bed bugs. This presentation offers a comprehensive overview of the latest monitoring and control practices for bed bugs based on current research. 

Wood Decay Fungi: Putting Science into Practice for Effective Prevention and Control
Jeff Morrell, Ph.D., Oregon State University, Corvallis, Oregon
Wood decaying fungi are among the most important organisms that breakdown wood as a source of food. Buildings affected by brown or white rot can suffer costly structural damage, while the presence of mold growth in homes can lead to potential health concerns. In this session, Dr. Jeff Morrell reviews innovative solutions for preventing and controlling wood decaying fungi affecting structures.    

How Small and Mid-Sized Firms Can Win the War For Talent
Jennifer Shook, McCloud Services, South Elgin, Illinois
Is your company a small to mid-sized pest management firm? Are you struggling to find and keep talent? Would you like recruiting to be more of a priority at your organization? Do you need a talent strategy? If so, this session is for you. There are many ways to win the war on talent, it takes a commitment and strategy just like any other area of your business. Come to this session to hear about the best ways for finding and keeping top talent.

Presented by

#TrendingTopics #SocialMedia #AreYouOnBoard? #KeepCurrent
Jess Phelan, Vault Communications, Plymouth Meeting, Pennsylvania
As the world of social media evolves each day, it’s harder and harder to keep up with all of the platforms, features, rules and tools – the list goes on. Being swept up in the whirlwind, it’s all too easy to unknowingly become a social media case study on someone’s “don’t” list. Learn how to steer clear of pitfalls, and you’ll be on your way to managing a presence that drives action and gets results. Drawing on the latest trends and real-life examples, this session will help attendees think critically about their own social media efforts and refine their approach for maximum impact.

The 80-Year Evolution of Structural Fumigation: Chemicals, Techniques, Equipment, and Safety
Rudi Scheffrahn, Ph.D., University of Florida, Fort Lauderdale, Florida
Structural fumigation has been an important component in pest management programs for decades. As times have changed, so too have fumigation procedures. This session will present an overview of the history of structural fumigation. It will also highlight the evolution of the chemicals and equipment used, as well as the advancements in application techniques and safety.  


3:00 p.m. – 4:15 p.m. 

Aerosol Particle Size and Control of Stored Product Pests
Frank Arthur, Ph.D., United States Department of Agriculture, Agricultural Research Service (USDA ARS), Manhattan, Kansas
Aerosols are increasingly being used as part of pest management programs to control stored product insects in mills, food production facilities, warehouses, distribution centers, retail stores and the home environment.  Aerosol particle size will often vary depending on the application equipment, the dispersal patterns, and the time after initial dispensation of aerosols. This session will review research at the USDA-ARS Center for Grain and Animal Health Research laboratory investigating how aerosol particle size affects control of stored product insects, including the different insect life stages.

Rats as Sponges for Pathogens – An Update from the Vancouver Rat Project
Kaylee Byers, Ph.D., University of British Columbia, Vancouver, British Columbia
Rats and humans have lived in close association for many, many years.  This close association has resulted in rats becoming an important carrier of human pathogens.  The Vancouver Rat Project is a multidisciplinary approach to studying urban rat populations, the microbes they carry, and the risk that they could pose to people through the transmission of infectious disease.

IPM in Museums – Challenges and Opportunities for Pest Management Professionals
Christa Deacy-Quinn, Spurlock Museum, Urbana, Illinois
One of the primary threats to museum collections is damage by invertebrate pests. Many artifacts contain materials such as animal products or plant materials that are vulnerable to damage but may be sensitive to direct application of pesticides. This interesting and informative talk will review how to work with museum personnel to design an appropriate Integrated Pest Management Program.

Mosquito Business Models: What Works and What Doesn’t
Donnie Blake, OPC Services, Louisville, Kentucky; Bryan Cooksey, McCall Services, Inc., Jacksonville, Florida; Dennis Jenkins, ABC Home and Commercial Services, Dallas-Fort Worth, Texas
PMPs across the country work hard to develop programs that effectively control mosquitoes in residential settings. This segment will focus on successful business models and practices employed by companies that have been offering backyard mosquito control. If you are interested in adding mosquito as part of service offerings, this is a great session to find out what works (and what doesn't). If you do offer mosquito, here's your opportunity to learn about ways to improve your existing program.

Building a Winning Company Culture
Burns Blackwell, Terminix Company, Greensboro, North Carolina; Kevin Lemasters, ACE, EnviroPest, Loveland, Colorado
Having a great company culture is essential to the success of a business. It fosters a creative and productive environment, guides behavior, and sets the tone for how employees interact with customers. In this informative session, Kevin Lemasters discusses the elements that make a culture great, and provides a blueprint for how to build your own winning company culture.  

NPMA Public Policy Update
NPMA Public Policy Team, National Pest Management Association, Fairfax, Virginia
This session will review the federal legislative and regulatory activity in 2016 that is impacting the pest management industry. Learn how NPMA is engaging key stakeholders in the federal government and how your business can assist in the process. The presentation will conclude with a projection of future legislative and regulatory activity and how the looming 2016 election will impact the executive branch and the 115th Congress.

Intern Showcase: The Next Generation of Urban Entomologists
2016 NPMA PestWorld Interns
Many of tomorrow’s advancements in pest management are currently being discovered and developed by graduate students in universities around the country.  Join the NPMA interns as they discuss their research and what it may mean for the future of pest management.  


4:30 p.m. – 5:30 p.m.

Insects versus Humans – the Value of Pest Control
Phil Koehler, Ph.D., University of Florida, Gainesville, Florida
Arthropod pests are responsible for billions of dollars in crop losses annually, and for transmitting some of the world’s most important diseases. Managing these pests is essential to protecting the world’s food supply and to protecting public health. Join us for this must-see talk that covers what you may not know about the value of modern day pest control.  

Backyard Mosquito Control: The Science Behind the Service
Brian Forschler, Ph.D., University of Georgia, Athens, Georgia
Mosquitoes transmit important diseases such as malaria, dengue, and yellow fever, making them a greater health risk to humans than any other insect group. Effective mosquito control programs combine both chemical and non-chemical control measures to suppress adult populations while reducing breeding sites. This presentation, offered by Dr. Brian Forschler, discusses the science behind why these management strategies are effective when integrated into backyard mosquito control programs.

Reducing Pest Asthma Triggers Through IPM Interventions to Improve Children’s Health
Michael Millican, Department of Health and Mental Hygiene, New York, New York
Exposure to cockroach allergens is an important factor associated with the prevalence of asthma in children, and cockroaches are a primary source of asthma triggers in the New York City homes. Don’t miss this informative session to find out how a one-time IPM intervention can reduce cockroach populations and their allergens, providing a cost-effective method of improving child health.

Impacts of the Food Safety Modernization Act (FSMA) on the Pest Management Industry
Cornelius Hugo, Ph.D., American Institute of Baking, Manhattan, Kansas
The US Centers for Disease Control estimates that 48 million people get sick from eating contaminated food and 3,000 people die from eating contaminated food each year.  In 2010, Congress passed the Food Safety Modernization Act (FSMA) which was intended to reach far beyond pest management. Understanding how the law and it regulatory framework impacts pest management services and the clients our industry serves is important for any firm performing work in food facilities located in, or serving clients in the United States.

The Great Fleet Debate
Jason Bailey, ServiceMaster, Memphis, Tennessee; Phil Cooper, Cooper Pest Control, Lawrenceville, New Jersey; Dennis Jenkins, ABC Home and Commercial Services, Dallas, Texas; Kevin Lemasters, ACE, EnviroPest, Loveland, Colorado
In this debate-style session, watch as seasoned professionals square off to argue the pros and cons of fleet related issues, including hot topics like wrapping versus painting, leasing versus buying and other hot topics that you don’t want to miss!

Protecting Public Spaces: How to Do Business with Your State
Allison Taisey Allen, BCE, National Pest Management Association, Fairfax, VA; LeAnn Sandy, Washington Department of Enterprise Services, Olympia, Washington
State procurement in the US includes contracts for state facilities, public schools, universities, roadways, parks, and more. State contracts are great business opportunities, but the process winning one can be daunting. Although every state is different, there are some general rules of the road that everyone should know. Attend this session to learn about the public procurement system and what you can do as soon as you return to the office to get started on doing business with your state.

Regulating Fumigants in the 21st Century
Yu-Ting Guilaran, P.E.,United States Environmental Protection Agency, Alexandria, Virginia; Ryan Okey, Pendleton, South Carolina, Association of Structural Pest Control Regulatory Officials; Representative from Health Canada’s Pest Management Regulatory Agency (invited)
Structural fumigation is facing challenges on multiple fronts: PMRA mitigation efforts, EPA registration review, concerns from state regulatory agencies, and negative public relations fueled by the media.  In this session, get an insiders’ perspective on the process and challenges surrounding the regulation of the fumigation industry, and find out what NPMA is doing to protect his vital application method for future generations of pest control practitioners.  

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Friday, October 21

Please note, all tracks run concurrently.

BUSINESS TECHNOLOGY TRACK: 11:00 a.m. – 12:15 p.m.

Technology 101 – Getting Started - Blueprint for Adding Technology to Your Business
Cleveland Dixon, Holiday Termite & Pest Control, Springfield, Virginia 
Looking to move your company to the next level by incorporating technology into your business but don’t know where to start?  Attend this session and learn what steps you need to take to move your business forward.

BUSINESS TECHNOLOGY TRACK: 1:00 p.m. – 2:15 p.m.

Technology 201:  Business Automation: Maximizing Technology in your Business
Ari Rogoway, Sprague Pest Solutions, Tacoma, Washington; Kurt Scherzinger, Scherzinger Pest Control, Cincinnati, Ohio; Justin McCauley, McCauley Services, Bryant Arkansas 
Many companies are already using technology to streamline their operations both in the office and in the field.  This session will focus on ways to maximize the investments you have already made in technology and what you could add to your existing operations to move them forward.

BUSINESS TECHNOLOGY TRACK: 2:30 p.m. – 3:30 p.m.

Technology 301:  Maximizing Your Data and Protecting Your Investment
Court Parker, Bug Busters USA, Inc., Woodstock, Georgia 
Investing in technology for your business doesn’t come cheap.  Once you make this investment, it’s important to safeguard the data you have and protect your customers information.  In addition, what data are you already collecting that you aren’t currently using to increase sales or customer satisfaction?

NPMA RAT ACADEMY TRACK: 11:00 a.m. - 12:15 p.m.

NPMA Rat Academy - Part 1
Bobby Corrigan, Ph.D., RMC Consulting, West Lafayette, Indiana
In the Pacific Northwest and across the country, rat populations are booming.  This three part, comprehensive, in-depth look at the biology, behavior and control methods for urban rat populations will provide both rookie and veteran pest management professionals with more than three hours of knowledge and tools that they need to fight back against these pervasive rodent pests.  

NPMA RAT ACADEMY TRACK: 1:00 p.m. - 2:15 p.m.

NPMA Rat Academy - Part 2
Bobby Corrigan, Ph.D., RMC Consulting, West Lafayette, Indiana

NPMA RAT ACADEMY TRACK: 2:30 p.m. - 3:30 p.m.

NPMA Rat Academy - Part 3
Bobby Corrigan, Ph.D., RMC Consulting, West Lafayette, Indiana

EMERGING PEST MANAGEMENT TRACK: 11:00 a.m. - 12:15 p.m.

Bed Bug Resistance and What PMPs Can Do to Combat the Problem
Alvaro Romero, Ph.D., New Mexico State University, Las Cruces, New Mexico
Bed bugs have resurged as one of the most pressing pests in the urban environment. Insecticide resistance in bed bug populations has complicated professionals’ efforts to eliminate infestations. This session will discuss how the latest research in monitoring insecticide resistance in bed bugs can be used to improve resistance management and provide practical tips to combat resistance in bed bug populations.   


The Mosquito Management of Tomorrow
Karl Malamud-Roam, Ph.D., IR-4 Project, Rutgers University, Princeton, New Jersey
Mosquitoes are arguably the most dangerous animals in the world because of their capacity to vector multiple dangerous diseases. Advancements in technology have paved the way for innovative management strategies that may reduce mosquito populations while preventing mosquitoes from transmitting deadly diseases. Don’t miss this session that reviews this new technology, and outlines how these technologies could play an important role in the future of vector management in the future. 


Pest Control 2030 – Gene Drives, Gene Editing and CRISPR
Faith Oi, Ph.D., University of Florida, Gainesville, Florida
The future of pest management is heading in an exciting direction. Join Dr. Faith Oi as she covers the latest in gene editing technologies, and how these new tools could help shape the management strategies and pest control products of tomorrow.  

BUSINESS BASICS TRACK: 11:00 a.m. - 12:15 p.m.

Business 101- Managing a Business and Turning a Profit: Getting Started
Kemp Anderson, Kemp Anderson Consulting, Winter Park, Florida
Pest management companies are often started by people who are great sales or service providers.  But when it comes to running a company, keeping the books and turning a profit, it can be hard to transition from a “pest control” person to a “business” person.  This session will provide an honest look at what it takes to turn a profit and run a business successfully from the ground floor.

BUSINESS BASICS TRACK: 1:00 p.m. - 2:15 p.m.

Business 201 – Dealing With Growing Pains: Knowing When to Hire Help and How to Keep Good People
Kemp Anderson, Kemp Anderson Consulting, Winter Park, Florida
As businesses grow, new owners are faced with the challenges of knowing when to hire additional employees to manage administrative tasks, provide service and sell new business.  This session will provide the information you need to make sound business management decisions about when and how to recruit, hire, and retain good help while still turning a profit.

BUSINESS BASICS TRACK: 2:30 p.m. - 3:30 p.m.

Business 301 – Getting to the Next Level: Making Your First Million
Kemp Anderson, Kemp Anderson Consulting, Winter Park, Florida
Making the jump from a successful small business to becoming a regional powerhouse can be a huge challenge.  This session will give your company the tools to identify business opportunities and make wise decisions about growing your business and giving the boost it needs to break through the million dollar ceiling and set your course for an even brighter future.  

DIGITAL MARKETING TRACK: 11:00 a.m. - 12:15 p.m.

The Importance of SEO to Grow Your Site’s Keyword Rankings
Caleb Tennenbaum, Marketing for the Future, LLC, Tucson, Arizona
Have you ever wondered why company XYZ always shows up first in Google, Yahoo or Bing when you type in “pest control”? Are you familiar with the term “Search Engine Optimization”? Learn about the different aspects that go into SEO and how to measure your SEO results and utilize Google analytics to benchmark your websites organic traffic growth. Take advantage of the great resources that you can use to measure your websites effectiveness and SEO efforts. 

DIGITAL MARKETING TRACK: 1:00 p.m. - 2:15 p.m.

Online Reputation Management
Caleb Tennenbaum, Marketing for the Future, LLC, Tucson, Arizona
Are you monitoring your companies’ online reputation? Whether you are or not, people are talking about YOUR company online. What is being said about your company on sites like Yelp, Angie’s List, Google, Facebook and Twitter can make or break your company. This session will examine how you can get more positive online reviews, and how to address unsatisfied customers when they go online to bash your people or company. 

DIGITAL MARKETING TRACK: 2:30 p.m. - 3:30 p.m.

Pay-Per-Click, Adwords, and Bing
Caleb Tennenbaum, Marketing for the Future, LLC, Tucson, Arizona
Pay Per Click or PPC is a great marketing tool for PMP’s to take advantage of. We will look at pay per click trends for 2016 and beyond and examine why it is so important to allocate some of your marketing budget to PPC, which is considered low hanging fruit. Pay per click can be some of the best marketing dollars money can buy when done right.